naming and logo

When two companies merge to create one entity, the true identity of the new firm takes time to reveal itself. This firm required a reexamination of their corporate image and defining values. We conducted a naming exercise and the new firm became MHT Partners, a leading national middle market investment bank. With the new name known, a logo was developed and a branding exercise begun.

website

The flagship marketing effort for this newly named firm was their corporate website. The home page captured the sector-driven structure of the company with a dynamic sliding panel; the personal nature of the firm’s culture was conveyed through a photo shoot of senior managers.